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专访“非洲鞋王”张华荣:现在仍是中国企业出海的最佳时机
Mei Ri Jing Ji Xin Wen·2025-07-22 08:01

Group 1 - The core viewpoint of the articles emphasizes that going global has become a collective choice for Chinese companies to break through growth boundaries, with various companies like Pop Mart and CAT Games leading the way in cultural expansion and product offerings [1] - A survey indicates that 86% of responding companies have plans to expand overseas in the next three years, highlighting the current favorable conditions for Chinese enterprises to venture abroad [2] - Zhang Huarong, Chairman of Huajian Group, shares his philosophy on how companies can survive and thrive in international markets, emphasizing the importance of internal management and cultural adaptation [2][4] Group 2 - Zhang Huarong's journey from a small shoe workshop in Jiangxi to becoming a major player in Ethiopia's shoe manufacturing industry illustrates the potential for success through strategic international expansion [5] - The Huajian Group has achieved significant milestones in Ethiopia, with a peak workforce of 12,000 employees and accounting for 65% of the local shoe industry's exports, demonstrating the impact of effective management and cultural integration [6] - Zhang identifies two key criteria for selecting overseas markets: low labor costs and favorable tariff conditions, which are essential for maintaining competitiveness [7] Group 3 - The current era is characterized by the rise of artificial intelligence and industrial expansion, with Southeast Asia and Africa being highlighted as promising regions for Chinese companies to explore [7] - Singapore is positioned as a strategic hub for Chinese enterprises, with a strong track record of attracting foreign direct investment and facilitating trade agreements, making it an ideal location for regional operations [8] - Zhang plans to establish a research institute in Singapore to support Chinese companies in their overseas endeavors, leveraging the country's resources to foster regional partnerships [8] Group 4 - Zhang Huarong expresses a desire to mentor the next generation of industrial leaders rather than starting a new venture himself, indicating a commitment to sharing his extensive experience in international business [9]