Globenewswireยท2025-07-22 08:54Core Insights - BYD Group has entered a three-year strategic partnership with FC Internazionale Milano, becoming the club's official Global Automotive Partner, marking a significant alliance between the automotive and professional football sectors [1][2]. Group 1: Partnership Details - The collaboration aims to enhance both brands' international presence and support joint growth strategies, with BYD providing approximately 70 vehicles to Inter's first-team players, coaching staff, and top management [2][4]. - A special Nerazzurri-themed edition of BYD's flagship model, the Sealion 7, will be the first vehicle available to the club, with plans for a limited edition release for fans and collectors [3][4]. Group 2: Brand Engagement and Strategy - BYD is preparing exclusive purchasing and leasing programs for Inter supporters globally, promising unique experiences tied to their favorite club [4]. - The partnership will serve as a cornerstone for BYD's premium brand DENZA's launch strategy in key European markets [4]. Group 3: Broader Impact - This agreement strengthens BYD's presence in football, following its sponsorship roles in UEFA Euro 2024 and the UEFA Under-21 Championship, reflecting the company's goal to connect with millions of fans and promote sustainable mobility [5].