Venture(US:VEMLY) Xin Hua Wang·2025-07-22 09:29Core Viewpoint - The strategic partnership between Tmall and Shanzi High-Tech aims to explore a new retail model for customized smart cars, marking a significant step in the digital transformation of China's automotive industry [1] Group 1: Market Context - In the first half of the year, China's automotive production and sales both exceeded 15 million units, achieving double-digit year-on-year growth [1] - The "anti-involution" sentiment is rising within the automotive industry, indicating a demand for more sustainable and innovative business practices [1][7] Group 2: V17 Project Overview - The V17 is a B-class electric vehicle priced under $10,000, which has generated significant interest in the industry [2][7] - The project aims to redefine the entire automotive manufacturing process, from design to marketing, allowing for a competitive price point [2][5] Group 3: Leadership and Innovation - Zhu Renjie, CEO of Shanzi High-Tech, has a strong background in automotive manufacturing, having played a key role in the production of Tesla's Model 3, Model Y, and Cybertruck [3] - The team has adopted a "first principles" approach to innovate and reconstruct the manufacturing process for the V17, enhancing their capabilities in various technical areas [5][6] Group 4: Strategic Collaboration - The partnership with Tmall will leverage consumer data insights and digital analysis to optimize product design and production processes [7] - Tmall will facilitate a direct consumer ordering system for vehicle configurations, enhancing the customization experience [7][8] Group 5: Market Potential - The V17 targets the lower-tier market, aiming to provide affordable smart vehicles to Tmall's 1 billion users, which could significantly contribute to the growth of the new energy vehicle market in China [8] - The market size for China's new energy vehicles is projected to reach 2.31 trillion yuan this year, with the lower-tier market expected to play a crucial role [8]