《2025中国上市公司品牌价值蓝皮书》正式发布 3000家上榜企业品牌价值总和超33万亿元

Core Insights - The total brand value of the 3000 listed companies in the 2025 Blue Book reached 33.24 trillion yuan, marking an 8.8% year-on-year increase [5][6] - The top three industries by brand value are retail, finance, and internet, with values of 40,873.70 billion yuan, 39,864.28 billion yuan, and 37,232.00 billion yuan respectively [8][10] - The top three regions by brand value are Beijing, Guangdong, and Zhejiang, with total values of 93,417.65 billion yuan, 69,089.44 billion yuan, and 37,713.16 billion yuan respectively [14][18] Overall Brand Value Trends - The brand value threshold for inclusion in the 2025 Blue Book decreased to 609 million yuan, down by 1.8 million yuan from 2024 [5] - The concentration of brand value has increased, with the top 100 companies accounting for 61.6% of the total brand value, up by 3.3 percentage points from 2024 [5] - A total of 237 companies entered the list, while 1,371 companies saw an increase in brand value [5] Industry Performance - All 37 secondary industries had companies listed, with 25 industries experiencing year-on-year growth [10] - The fastest-growing industries were dining, retail, and education, with growth rates of 48.7%, 35.9%, and 31.4% respectively [10] - The industries with the largest declines were real estate, hotels, and packaging, with decreases of 17.7%, 14.5%, and 8.6% respectively [11] Regional Performance - The brand value increased in 21 regions, with Shanghai, Guangdong, and Zhejiang showing the highest growth rates of 24.6%, 19.8%, and 14.5% respectively [17] - The regions with the largest declines were Xinjiang, Liaoning, and Tibet, with decreases of 21.8%, 21.5%, and 14.8% respectively [17] - The number of companies listed varied significantly by region, with Guangdong, Zhejiang, and Beijing having the highest counts of 494, 370, and 329 respectively [18]