最新报告：超半数受访消费者认为物价偏高，选择在家做饭增多

Core Insights - The consumer willingness index in China for Q2 2025 is reported at 120.2, indicating a strong consumer sentiment above the critical threshold of 100, although it has decreased by 1.2 points from the previous quarter [3] - The current consumption willingness index stands at 111.7, down by 0.8 points, while the future consumption willingness index is at 128.8, decreasing by 1.7 points compared to the previous quarter [3] - Year-on-year, the overall consumer willingness index has dropped by 7.1 points, with the current index down by 1.9 points and the future index down by 12.4 points, suggesting a stabilizing trend after three quarters of decline [3] Consumer Behavior Trends - Over half of the surveyed consumers perceive prices as "high," reflecting a slight increase from the previous quarter, despite a 0.1% year-on-year decline in CPI, indicating an expectation for price reductions [3] - There has been an increase in the frequency of home cooking, while dining out and ordering takeout have decreased, highlighting the pressure faced by the restaurant industry over the past year [4] - Consumers are prioritizing savings, children's education, travel, mortgage repayment, and healthcare over discretionary spending, with a notable rise in savings willingness [4] Survey Methodology - The survey is a nationwide study covering first to fourth-tier cities and rural areas, with a sample size of 5,000 consumers, aimed at understanding changes in consumer confidence, behavior, and willingness [4]