Chanson International Holding Deepens Tourism Market Footprint with New Stores in Urumqi Grand Bazaar and Kashgar Old City

Core Insights - Chanson International Holding has opened two new stores in Xinjiang's prominent tourist locations, enhancing its brand presence in the region [1][5] - The new stores aim to integrate culinary excellence with cultural tourism, reflecting the company's strategy to attract tourists [1][4] Store Locations and Features - The Urumqi store is located in the International Grand Bazaar, designed to offer an artisanal baking experience with traditional kiln-fired ovens [2] - The Kashgar store is situated in the Old City, preserving the area's architectural integrity while incorporating modern baking elements [3] Product Offerings and Innovations - Chanson will introduce new regional specialties inspired by local ingredients and traditions at the new locations [4] - The company plans to launch limited-time offers and promotional activities to attract tourists [4] Strategic Vision - The company anticipates increased demand for elevated food experiences in Xinjiang, especially following the launch of Tianshan International Airport [5] - Chanson aims to establish itself as a benchmark for premium bakery and café experiences in the travel and leisure industry through strategic expansion and product innovation [5] Company Background - Founded in 2009, Chanson operates 60 stores in China and 3 in New York City, offering a range of bakery and beverage products [6] - The company focuses on creating healthy, nutritious, and ready-to-eat food while maintaining a comfortable store environment [6]