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Information overload: Sabre's global travel agency survey finds content fragmentation is driving up agency costs and undermining customer experience
SabreSabre(US:SABR) Prnewswire·2025-07-22 12:00

Core Insights - SabreMosaic™ Travel Marketplace aims to address the challenges faced by travel agencies due to fragmented content systems, which are increasing operational costs and complicating customer experience [1][2] - A global study commissioned by Sabre indicates that over 91% of travel agencies operate with four or more booking systems, with more than half managing seven or more, impacting productivity and profitability [1][3] - The introduction of SabreMosaic is a response to the demand for simplicity and unified access to travel content, leveraging AI to enhance productivity and customer experience [2][3] Industry Challenges - Travel agencies are experiencing significant fragmentation in their content systems, leading to increased complexity and operational challenges [3][5] - 75% of agencies report that the number of content connections has grown over the past three years, and nearly 90% manage four or more API integrations, indicating a tech burden [6] SabreMosaic™ Travel Marketplace Features - The platform provides access to the industry's broadest content portfolio, including 38 NDC airlines, over 150 low-cost carriers, more than 2 million lodging options, and 70+ car and rail providers, all through a single connection [7] - AI capabilities are integrated to surface relevant content faster, automate key booking workflows, and improve conversion rates across various travel services [7] - The cloud-native architecture of SabreMosaic ensures enterprise-grade reliability, modular integration, and auto-scaling to support high-volume transactions [7] Company Overview - Sabre Corporation is a leading technology company focused on solving complex challenges in the travel industry, serving customers in over 160 countries [8]