Core Insights - BLACKPINK member Lisa's recent Instagram post featuring HEYTEA's new "Triple Supreme Matcha Latte" has significantly increased demand for the drink, showcasing her strong influence on consumer behavior [2] - The "Triple Supreme Matcha Latte" is a new product launched by HEYTEA in the U.S. market, made with premium matcha, real milk, cheese foam, and matcha jelly, appealing to both matcha enthusiasts and K-pop fans [2] Company and Industry Summary - Lisa has approximately 100 million followers on Instagram, making her one of the most followed K-pop stars, which enhances her promotional impact on brands like HEYTEA [3] - Other K-pop idols have also been seen promoting HEYTEA products, indicating a trend where K-pop celebrities influence beverage consumption patterns [3]
Lisa在Instagram晒“喝喜茶”后，该饮品多地门店销量飙升
Xin Lang Cai Jing·2025-07-22 12:00