Credit card startup Imprint beats big banks for Rakuten co-brand deal

A view of the logo of Rakuten Mobile at its branch in Tokyo, Japan, November 28, 2023.There's a new player making waves in an industry dominated by big banks.Imprint, the 5-year-old credit card startup, beat out banks in a competitive bidding process for a new co-branded card from online shopping platform Rakuten, CNBC has learned.The deal, which is set to be announced later Tuesday, is the most recent sign that Imprint is gaining traction in the co-branded credit card industry.The New York-based startup al ...