Reborn Coffee Expands into Georgia and Armenia Through Licensing Agreement with Arjomand Group and IG International

Core Insights - Reborn Coffee Inc. has signed a strategic licensing agreement with The Arjomand Group and IG International to expand into Georgia and Armenia, reflecting its international growth strategy [1][2] - The partnership aims to leverage the growing consumer demand in these emerging markets, aligning with European economic standards [2][3] - The agreement allows IG International exclusive rights to develop Reborn Coffee-branded locations, indicating a focus on local adaptation while maintaining brand standards [2][5] Regional Business Environment - Rising business confidence in Georgia is highlighted by the Prime Minister's reaffirmation of the country's European integration process, which is expected to attract foreign investment [3] - Both Georgia and Armenia are positioned as economic gateways between Europe and Asia, with pro-business environments and a growing café culture [4] Operational Strategy - IG International will oversee the rollout of Reborn Coffee stores in key metropolitan areas, including Tbilisi, Batumi, and Yerevan, adapting offerings to local preferences [5] - The licensing model includes an initial fee and a milestone-based payment schedule, promoting alignment and facilitating rapid expansion without significant capital investment from Reborn [6] Growth Validation - This licensing agreement further validates Reborn's international growth model, which is expanding across the Middle East, Asia, and Europe through similar agreements [7]