Prnewswire·2025-07-22 12:30Core Insights - Rakuten has launched the Rakuten American Express® Card in the U.S., exclusively for its members, enhancing the shopping experience with industry-leading Cash Back rewards and no annual fee [1][4] Group 1: Card Features - The Rakuten Card offers an additional 4% Cash Back on purchases made through Rakuten's platform, applicable up to the first $7,000 of spending each calendar year [2] - Cardholders earn an extra 5% Cash Back when dining at over 22,000 Rakuten partner restaurants, totaling 10% Cash Back on Rakuten Dining [2] - The card provides 2% Cash Back on groceries and restaurants, and 1% Cash Back on all other purchases outside of Rakuten's platform [3] Group 2: Partnerships and Technology - The card program is powered by Imprint and issued by First Electronic Bank through American Express' Agile Partner Platform [5] - The collaboration aims to deliver a digital and customer-first experience, combining Rakuten's Cash Back program with American Express's benefits [4][5] Group 3: Additional Benefits - Cardholders gain access to Amex Offers for shopping, dining, and travel, as well as Amex ExperiencesTM in music, entertainment, and theater [4] - Retail protections include Purchase Protection and Extended Warranty, enhancing the value proposition for cardholders [4] Group 4: Sign-Up Incentives - New cardholders receive a sign-up bonus of $25 Cash Back after spending $500 within the first 90 days [6] - Members referring new users can earn $30 Cash Back once the new member makes qualifying purchases totaling at least $30 within 90 days [6] Group 5: Company Background - Rakuten has become a leading shopping platform since its founding in 1999, with members earning $4.6 billion in Cash Back through its services [7]