Chili's® and Tecovas Team Up to Turn Iconic Red Restaurant Booths into Boots

Core Concept - Chili's Grill & Bar is collaborating with Tecovas to launch limited-edition Booth Boots, handcrafted cowboy boots made from the material of Chili's iconic red booths, celebrating both brands' Texas heritage and style [1][2][4]. Product Details - The Booth Boots collection includes a matching Booth Belt and features classic silhouettes with bold design elements, such as exclusive chili pepper stitching [3][5]. - The Booth Boots retail for $345, while the Booth Belt is priced at $75 [5][7]. Availability - The limited-edition Booth Boots and Booth Belt will be available on Tecovas.com starting July 29 at 10 a.m. CT [3][5]. - Select Tecovas stores will serve Chili's margaritas on August 2 to celebrate the collection launch [6]. Brand Background - Chili's has been a leader in the casual dining industry since its founding in 1975, operating 1,600 restaurants across 29 countries and territories [9]. - Tecovas, established in 2015, is known for its handcrafted Western footwear and has rapidly expanded its presence both online and through physical stores [10].