The New Sturgis Harley-Davidson Dealership Makes Sturgis Rally History with Limited-Edition Motorcycle Giveaway and First-Ever Sales on Main Street

Rallygoers can Purchase or Win One of 26 Exclusive Sturgis Edition Motorcycles and Join the Sturgis Harley-Davidson Founders Club CHARLOTTE, N.C. and STURGIS, S.D., July 22, 2025 /PRNewswire/ -- Sonic Automotive, Inc. ("Sonic" or the "Company") (NYSE: SAH), one of the nation's largest automotive and powersports retailers, is kicking off a milestone celebration for the 85th Sturgis Motorcycle Rally with a regionwide push across all five of its Harley- Davidson dealerships in the Black Hills, including the fi ...