Salesforce vs. HubSpot: Which CRM Stock Is the Smarter Buy Now?

Salesforce, Inc. (CRM) and HubSpot, Inc. (HUBS) are two of the most recognized names in customer relationship management (CRM) software. Both are cloud-based platforms that help businesses attract, convert and retain customers. However, they serve different ends of the market. Salesforce is the dominant force among large enterprises, while HubSpot is making strong inroads with small and mid-sized businesses (SMBs). Key Takeaways As investors search for sustainable winners in enterprise tech, a deeper look i ...