拼好饭启动“万家品牌”计划，汉堡王、老乡鸡等超5000个知名品牌已加入

Core Insights - Meituan's "Wan Jia Brand" initiative aims to support 10,000 well-known restaurant brands with resources like traffic allocation, joint customization services, and brand support to enhance consumer service [1] - The daily order volume for Meituan's instant retail surpassed 150 million, with over 35 million orders coming from "Pin Hao Fan," indicating significant growth in the food delivery sector [1] - "Pin Hao Fan" has become the fastest-growing innovative product in the industry over the past five years, providing a reliable growth path for restaurant brands [1] Group 1 - The number of restaurant brands on "Pin Hao Fan" has exceeded 5,000, with resource investments helping merchants achieve a dual growth in order profits [1] - The number of stores operated by well-known brands on "Pin Hao Fan" has increased by 64% year-on-year [1] - "Pin Hao Fan" differentiates itself from traditional delivery models by using standard meal packages, aggregating orders, and centralized delivery to help merchants create popular dishes and achieve stable order volumes [1] Group 2 - The "explosive product one-price" brand section on "Pin Hao Fan" allows users to access nearby brand stores directly, providing stable traffic and repeat purchases for brand merchants [3] - "Pin Hao Fan" encourages consumers to explore quality small dining establishments nearby, aiming to bring stable customer flow to these unique shops [3] - The initiative focuses on enhancing consumer value by transforming the supply chain to offer affordable quality meal packages, targeting young consumers with high-cost performance [3]