Core Viewpoint - JD Group officially launches the "Ten Thousand Stores Plan," committing over 10 billion yuan to establish 10,000 self-operated takeaway stores named "Seven Fresh Kitchen" within three years [1] Group 1: Business Strategy - The company aims to recruit partners for 1,000 signature dishes through a "Dish Partner" recruitment plan, investing 1 billion yuan in cash to collaborate with national restaurant brands and individual chefs [1] - JD's founder, Liu Qiangdong, indicated that the takeaway market is vast and hinted at a new business model that will differ significantly from Meituan, with expectations to address food safety issues [1] Group 2: Problem Solving - The "Seven Fresh Kitchen" initiative aims to tackle two main issues: eliminating food safety concerns associated with ghost kitchens and helping quality-focused restaurants increase their revenue by selling signature dishes nationwide [1] - The business leader, Liu Bin, emphasized the importance of a stringent supply chain, utilizing well-known brands for ingredients and ensuring that all food items are pre-processed, packaged, and transported under strict hygiene standards [1] Group 3: Supply Chain Innovation - The supply chain for "Seven Fresh Kitchen" will feature carefully selected suppliers, including major brands like COFCO, China Salt, and Yihai Kerry, to ensure high-quality ingredients [1] - The model eliminates the need for in-store food preparation, thereby reducing hygiene risks and ensuring that customers can trust the cleanliness and safety of the food [1]
京东七鲜小厨宣战“黑外卖”:希望帮消费者彻底解决幽灵外卖带来的食品安全问题