Mei Ri Jing Ji Xin Wen·2025-07-22 14:51Core Viewpoint - The launch of "Qixian Xiaochu" by JD marks a new business model in the food delivery sector, focusing on partnering with chefs and restaurants to create a unique offering that differs from traditional platforms like Meituan [1][2]. Group 1: Business Model - "Qixian Xiaochu" operates as a collaborative platform where partners provide recipes and participate in development, while JD handles cooking, quality control, and sales [1][2]. - The model emphasizes a revenue-sharing mechanism where partners receive a guaranteed minimum of 1 million yuan for each dish, with no upper limit on sales revenue [4]. Group 2: Supply Chain and Operations - The supply chain is built on partnerships with reputable brands, utilizing JD's existing supply chain advantages, including major suppliers like COFCO, China Salt, and Yihai Kerry [1][5]. - JD plans to invest over 10 billion yuan to establish more than 10,000 "Qixian Xiaochu" locations nationwide within three years, focusing on areas with high demand for food delivery [5]. Group 3: Market Strategy - The first location is strategically placed in Beijing's Dongcheng District, chosen for its high volume of "ghost delivery" orders, and aims to avoid competing with existing partner restaurants [5]. - The company is open to collaborating with other platforms, indicating a flexible approach to market presence and consumer demand [6].