免签政策、支付便利等因素带火入境游

Group 1 - The inbound tourism market in China, particularly in Shanghai, has seen significant growth, with over 4.158 million inbound visitors in the first half of the year, a year-on-year increase of 37.6% [1] - The increase in foreign visitors, approximately 3.121 million, represents a 53.3% growth compared to the previous year, driven by enhanced visa policies and improved travel services [1][2] - The extension of the transit visa-free stay from 144 hours to 240 hours has made Shanghai a popular weekend destination for tourists from countries like South Korea and Japan [2] Group 2 - The popularity of Shanghai's landmarks, such as the Bund and Xintiandi, has surged among foreign tourists, with a notable increase in visitors from South Korea (130.7%), Thailand (140%), and Japan (58.5%) in the first half of the year [2] - Other cities like Chengdu, Hainan, and Chongqing have also experienced significant growth in inbound tourism, with Chengdu reporting over 790,000 foreign visitors, a 58.5% increase year-on-year [2] - The integration of cultural and ecological experiences in tourism offerings is attracting foreign visitors, with a focus on unique Chinese cultural experiences and natural landscapes [3] Group 3 - The collaboration among provinces in Southwest China to promote tourism through the 240-hour visa-free policy has led to the creation of curated travel itineraries aimed at international tourists [3] - The shift in foreign tourists' interests towards deeper cultural, ecological, and technological experiences in China is evident, indicating a trend towards more immersive travel [3] - To maintain the momentum of inbound tourism, there is a need for improvements in digital service systems, standardized service quality, and targeted international marketing strategies [3]