Group 1 - The concert economy has seen significant growth, with concert ticket sales in the first half of the year increasing by approximately 40% year-on-year [1] - Concerts not only generate ticket revenue but also stimulate a wide range of related consumption in accommodation, dining, transportation, tourism, shopping, and entertainment [1] - Successful concert projects can enhance the visibility and reputation of host cities, attracting more tourists and boosting local economies [1] Group 2 - Concerts also drive the consumption of cultural and creative products, such as themed merchandise, which can serve as a means of cultural dissemination and economic revitalization [2] - Attending a concert can be comparable to taking a short vacation, as demonstrated by a consumer's experience where total spending was about four times the ticket price [2] Group 3 - Various regions are leveraging the concert economy to invigorate cultural and tourism consumption, with specific initiatives in places like Sichuan focusing on the development of the performing arts industry [3] - Local governments are encouraged to create supportive policies, including financial incentives and tax benefits, to enhance the efficiency of concert project implementation [3] - There is a need for regions to develop unique "concert + tourism" products that integrate local cultural resources with modern performances [3] - Improving infrastructure and services related to transportation, accommodation, and dining is essential for extending visitor stays and converting short-term traffic into long-term consumption [3]
“演唱会经济”带动文娱旅游消费持续升温
Zheng Quan Ri Bao·2025-07-22 17:06