Interpublic Launches Agentic Systems for Commerce to Help Brands Accelerate and Sustain Profitable Sales Growth Across Channels

Core Insights - Interpublic Group has launched Agentic Systems for Commerce (ASC) to enhance brand management in the complex commerce ecosystem through automation and AI [1][4] - ASC utilizes data from Intelligence Node to provide actionable insights on consumer behavior, pricing, and inventory, enabling brands to optimize sales and margins [2][4] - The offering is already being piloted by nearly two dozen brands, showing double-digit improvements in impressions and sales [3] Company Strategy - The CEO of Interpublic, Philippe Krakowsky, believes ASC can create a new revenue stream and expand the company's capabilities beyond traditional marketing communications [4] - Dr. Jeriad Zoghby, leading the ASC initiative, emphasizes the need for integrated systems that autonomously capture market signals and identify performance opportunities [4][5] - Interpublic appointed Yaniv Sarig as the Global Head of AI Commerce and acquired Intelligence Node to enhance ASC's capabilities [4] Market Impact - ASC represents a shift from standalone tools to intelligent systems, allowing brands to transition from reactive to adaptive operations [5] - The early adoption of ASC by over 20 consumer packaged goods (CPG) brands indicates a recognition of the need for advanced commerce solutions in today's market [4][5]