Delta Air Lines Tests AI-Powered Personalized Pricing

Regulatory and reputational risks loom, particularly in Europe, where GDPR may limit such data use.Lawmakers and advocacy groups have labeled the practice as “predatory” and raised concerns about privacy and fairness.Delta is expanding AI-powered personalized pricing to 20% of its airfares by the end of 2025, using algorithms that adjust prices based on individual behaviors like booking history, device use and estimated willingness to pay.Delta Air Lines is testing a new artificial intelligence (AI) pricing ...