盘扭扭乐解压 年轻人有了指尖新宠

Core Insights - The popularity of stress-relief toys, particularly "Tangle," has surged on social media, with many young people claiming it helps alleviate stress in fast-paced modern life [1] Market Trends - The stress-relief toy market is experiencing significant growth, with the domestic market expected to reach 12 billion yuan by 2025 [5] - Globally, the stress-relief toy market is projected to approach 10 billion USD in 2023, with an anticipated compound annual growth rate (CAGR) of 8.5%, reaching 15 billion USD by 2028 [5] Consumer Preferences - Male consumers tend to prefer EDC (Everyday Carry) toys, while female consumers favor toys like "Tangle" and "squeeze" toys [2] - A survey indicated that over 80% of adults own small toys, with a notable interest in materials like plastic, acrylic, and metal [4] Product Characteristics - "Tangle" toys are made of plastic or metal, featuring multiple segmented modules that can be twisted into various shapes, providing tactile feedback and emotional release [2] - Squeeze toys come in various designs, offering a sensory experience that helps relieve anxiety through sound and texture [3] Market Challenges - The Chinese market faces issues of product homogeneity and imitation, which need to be addressed for sustainable growth [6][7] - In contrast, mature markets like Europe and the US emphasize product innovation and high-end features, including technology integration and eco-friendly materials [6]