研判2025!中国水下摄影设备行业产业链、需求量、市场规模及发展趋势分析:水下摄影逐渐受到消费者的青睐,相关设备规模同比上涨7.3%[图]
Chan Ye Xin Xi Wang·2025-07-23 01:29

Core Viewpoint - Underwater photography is gaining popularity as a unique travel experience, particularly in wedding and family photography, driving growth in the underwater photography equipment market. The market is expected to reach 1.04 billion yuan in 2024, with a year-on-year increase of 7.3% [1][13]. Group 1: Industry Overview - Underwater photography equipment is designed for underwater shooting, integrating advanced waterproof, optical, and electronic technologies. It mainly consists of waterproof cameras and underwater camera housings [3]. - The industry is supported by advancements in digital cameras, sensors, and waterproof technologies, enhancing equipment performance to meet consumer demands [1][13]. Group 2: Market Dynamics - The demand for underwater photography equipment is increasing due to rising living standards and tourism experiences. In 2024, the demand is projected to grow to 103,800 units, with a compound annual growth rate of 6.07% from 2019 [11]. - The Chinese government’s focus on marine resource protection is creating a favorable environment for the development of the underwater photography equipment industry [1][13]. Group 3: Industry Chain - The upstream of the underwater photography equipment industry includes raw materials and component suppliers, such as metals, plastics, optical materials, and electronic components. The midstream involves the manufacturing of underwater photography equipment, while the downstream encompasses application fields like tourism, scientific research, and marine monitoring [5]. Group 4: Competitive Landscape - Major competitors in the market include well-known brands such as GoPro, Sony, and Canon, which are continuously launching new products and enhancing technology to capture market share. Emerging companies are also actively entering the underwater photography equipment market, injecting new vitality into the industry [15]. Group 5: Future Trends - The trend towards more portable underwater photography equipment is expected to continue, with a focus on optimizing design to reduce size and weight while maintaining performance [21]. - The application of new technologies, such as artificial intelligence and machine learning, will make underwater photography equipment more intelligent, enabling automatic adjustments for optimal shooting conditions [22][23]. - National policies are expected to provide significant development space for the industry, encouraging technological innovation and supporting marine tourism and research [24].

研判2025!中国水下摄影设备行业产业链、需求量、市场规模及发展趋势分析:水下摄影逐渐受到消费者的青睐,相关设备规模同比上涨7.3%[图] - Reportify