罕见！余承东居然杀进了前三...

Core Insights - The article highlights the contrasting approaches of different companies in utilizing social media for marketing, particularly focusing on the role of executives in this strategy [1][4][5] Group 1: Social Media Marketing Strategies - Some companies have adopted a strategy where executives are heavily involved in social media, treating platforms like Weibo as a secondary office for marketing purposes [1] - This approach has led to a perception of social media being used as a mere promotional tool, with executives posting frequent advertisements rather than engaging content [4][5] Group 2: Case Study of Huawei and Yu Chengdong - Yu Chengdong, CEO of Huawei, has achieved a notable position in the "V Influence Weekly Executive Ranking" by focusing on genuine technological advancements rather than aggressive marketing tactics [4] - His strategy emphasizes sharing real R&D achievements and engaging in meaningful dialogue with users, contrasting with the "social bombardment" tactics of other companies [4][5] Group 3: Industry Implications - The article suggests that the over-reliance on social media for marketing can lead to a disconnect with users, as they are not merely passive recipients of marketing messages [5] - It warns that companies treating social media as a marketing tool without substance may face user fatigue and loss of credibility over time [5]