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招商证券:韩系彩电双雄业绩滑坡 国产品牌借MiniLED冲击高端市场
智通财经网·2025-07-23 02:12

Group 1 - Samsung Electronics' operating profit guidance for Q2 2025 is expected to drop by 56% year-on-year, while LG Electronics' guidance is projected to decline by 47%, indicating a shift in pricing power towards Chinese panel manufacturers and a loss of influence in the global high-end market [1] - Samsung's video display division is estimated to see a 46% year-on-year decline in Q2 operating profit, recording only 113 billion KRW (approximately 600 million RMB), while LG Electronics anticipates a loss between 23.5 billion to 99 billion KRW (approximately 120 million to 520 million RMB), potentially marking one of its worst performances in recent years [1] Group 2 - The concentration of the industry is accelerating due to national subsidies, with the market share of the top four companies increasing from 82% before subsidies to 87% after [2] - The penetration rate of MiniLED TVs surged from 16% during the same period last year to over 40% during the 618 shopping festival, indicating a significant market shift [2] - The upstream panel industry is undergoing a consolidation, with TCL Huaxing completing the acquisition of LGD's Guangzhou panel factory and BOE acquiring a 30% stake in Rainbow Optoelectronics, leading to the top four manufacturers controlling nearly 70% of the market [2] Group 3 - Global high-end TV shipments increased by 44% year-on-year in Q1 2025, with sales revenue growing by 35%; Hisense's market share in high-end TV shipments rose from 14% to 20%, and TCL's share increased from 13% to 19%, surpassing LG [3] - Samsung's share in the high-end TV market fell from 39% to 28%, while LG's share dropped from 23% to 16%, resulting in a decline to fourth place [3] - The penetration of MiniLED TVs is expected to double to 16 million units in 2025, while OLED TV shipments are projected to remain stagnant at around 6 million units due to cost constraints [3]