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消费金融深耕场景 满足多元消费需求
Jin Rong Shi Bao·2025-07-23 02:29

Core Insights - The primary task for economic work this year is to boost consumption and expand domestic demand, with consumer finance companies playing a crucial role in activating potential consumer spending through flexible credit supply and specialized services [1] Group 1: Consumer Finance Companies' Contributions - Consumer finance companies have been pivotal in enhancing consumption during key shopping events like the "6.18" shopping festival, which lasted over a month and set new records [1] - During the "6.18" event, the home appliance sector saw a remarkable 83% year-on-year increase in transaction volume, with many brands offering interest-free installment plans to stimulate sales [2] - Ant Group's Huabei service covers over 40 million merchants nationwide, providing interest-free installment options for a wide range of popular products, with a 21% year-on-year increase in the number of products supporting high-installment interest-free options [2] Group 2: Market Engagement and Financial Products - Zhongyuan Consumer Finance combined consumption scenarios with inclusive finance, issuing various themed activities around major holidays, benefiting over 241,000 users and providing over 20.34 million yuan in subsidies in the first half of 2025 [3] - Mengshang Consumer Finance focused on underserved markets, issuing loans totaling 9.587 billion yuan, a 36 million yuan increase from the previous year, and serving 1.48 million customers, a 30% increase [3] Group 3: Strategic Focus on Consumer Needs - Consumer finance companies are deepening their engagement in various consumption scenarios, particularly in response to the aging population, which is driving diverse and quality-driven consumption demands [4] - The People's Bank of China and other departments have emphasized increasing credit support for sectors like retail, hospitality, and elder care, highlighting the growing importance of financial services in these areas [4] - Companies like Hailin Consumer Finance are innovating by offering products that combine elder care financing with health management services, aiming to create a competitive edge in the market [5] Group 4: Future Directions and Innovations - Future strategies for consumer finance companies include enhancing public service integration, optimizing user experience through "group intelligence," and exploring digital integration in consumption ecosystems [5] - Mengshang Consumer Finance plans to focus on underserved low-income groups and expand into emerging areas like green consumption and new citizen services, driving product and scenario innovation [5] - The industry consensus emphasizes the importance of continuous innovation in scenario expansion, advocating for a hybrid online-offline model to enhance user experience and reduce costs [5]