XREAL接连上新，一批智能眼镜“上海品牌”加速涌现

Core Insights - The article highlights the rapid development of Chinese companies in the smart glasses sector, with Shanghai aiming to cultivate internationally influential brands in this field [1][8] - XREAL, a leading AR glasses company based in Shanghai, has launched its flagship product, XREAL One Pro, which features innovative optical technology and a proprietary computing chip [1][4] - The AR/VR market is experiencing significant growth, with XREAL leading in global sales and aiming for profitability by 2026 [1][3] Group 1: Industry Development - Shanghai's Economic and Information Technology Commission has released an action plan for high-quality development in the next-generation display industry from 2026 to 2030, focusing on smart glasses and display technology innovation [1] - The plan includes building intelligent and automated production lines for smart glasses and developing various forms of AI-integrated eyewear products [1][8] - XREAL has been recognized as the global sales leader in the AR sector for three consecutive years, with a market share in 2025 that surpasses the combined total of its closest competitors [1][3] Group 2: Product Innovations - The XREAL One Pro features a groundbreaking 57-degree field of view (FoV) and a 63% increase in visible area compared to its predecessor, XREAL One [2][3] - The device utilizes the X1 spatial computing chip, which addresses key issues such as power distribution and latency control, achieving a low latency of 3 milliseconds [4][6] - XREAL is collaborating with Google to develop Project Aura, the first smart glasses compatible with Android XR, set to launch in 2026 [5][6] Group 3: Market Position and Future Prospects - XREAL's partnership with Google signifies a deep integration of Chinese AR technology with international platforms, enhancing the global presence of the Chinese XR industry [7][8] - The company aims to create a trillion-dollar ecosystem through its innovations and collaborations, fostering a unified industry landscape [8] - XREAL plans to establish a new headquarters in Shanghai's Pudong district, further solidifying its role in the AR/VR industry [8]