上半年南京迎客1.16亿人次，旅游总收入1483亿元

Core Insights - Nanjing has actively promoted the integration of culture, commerce, sports, and tourism, resulting in a significant increase in both domestic and international tourism [1][3][7] Group 1: Tourism Performance - In the first half of the year, Nanjing received 116 million domestic and international tourists, a year-on-year increase of 12.6%, generating a total tourism revenue of 148.3 billion yuan, up 10.1% [1] - The number of overnight international visitors increased by 30%, indicating a strong recovery in the inbound tourism market [6][7] - Nanjing ranked among the top three popular destinations for domestic free travel and fourth for domestic tourism, with "Nanjing 3-day tour" being the best-selling group travel product [3] Group 2: Cultural and Sports Events - Nanjing has launched various cultural and sports events, such as the "Hello Nanjing" cultural tourism festival, featuring diverse themes and activities that combine tourism, food, shopping, and performances [3][4] - The city hosted over 5,700 commercial performances in the first half of the year, attracting 746,000 attendees, a 24.7% increase year-on-year [5] Group 3: Promotional Activities - The "Follow the Performance Tour Nanjing" initiative offers discounts on attractions, dining, and shopping for concert-goers, significantly boosting local consumption [4][5] - The "Fly to Nanjing" promotional campaign provided special discounts for travelers arriving by train or plane, resulting in approximately 20 million yuan in tourism consumption from 13,000 participants [5] Group 4: International Tourism Initiatives - Nanjing's government has implemented measures to enhance inbound tourism, including promotional campaigns and partnerships with key cities to attract more international visitors [7] - The city received 302,000 overnight international visitors in the first half of the year, generating 456 million USD in foreign exchange income, a 21.1% increase [6][7]