北欧第一抗衰品牌Ageless入驻盒马APP解锁年轻“肌”密

Core Insights - NYO3's Ageless anti-aging series has officially entered the Hema APP, with its popular product, the beauty pill, leading the launch [1] - The product quickly topped the "Tmall International Oral Beauty List" in its first month and is the only designated nutritional product for the China-Norway air route [1] Group 1: Quality Consensus - Hema is known for its stringent quality standards for brands, requiring product safety, reliable supply chains, and strong market reputation [3] - NYO3 has been in the Chinese market for seven years, focusing on quality to build its presence, using Antarctic krill oil and adhering to Norwegian production standards [3] - NYO3 has achieved a leading market position in global krill oil sales for two consecutive years and has passed ORIVO inspections for five years, achieving 100% defect-free status [3] Group 2: Precise Fit - The Ageless beauty pill targets Hema's core young consumer base, particularly women aged 25 and above, who seek high-quality products [4][6] - The product contains 14 premium ingredients and boasts a nutrient absorption rate of 98%, utilizing a unique phospholipid cell-level delivery technology [4] - The product's formulation is based on Nobel Prize-winning "biological rhythm" theory, offering a time-specific intake approach to meet the anti-aging needs of young women [4] Group 3: Mutual Empowerment - The entry of NYO3's Ageless into Hema represents a strategic choice for both the brand and the channel, aiming for "second growth" [7] - NYO3 aims to leverage Hema's high-end user base and data insights to solidify its position as the leading Nordic anti-aging brand in China [7] - Hema's introduction of high-end brands like NYO3 Ageless enhances its premium oral beauty product category and aligns with its positioning for new middle-class consumers [7]