华为新机Pura 80开启预售！手机份额再夺中国第一

Group 1: Huawei Pura 80 Series Launch - Huawei Pura 80 digital version pre-sale started today, with official sales beginning on July 30, featuring HarmonyOS 5 [1] - The pricing for Pura 80 digital version includes 12GB+256GB at 4699 yuan, 12GB+512GB at 5199 yuan, and 12GB+1TB at 6199 yuan, with promotional prices starting at 4199 yuan [1] - The Pura 80 series boasts significant upgrades in imaging capabilities, including a 200% increase in real-time data processing and a 120% enhancement in AI color engine [1] Group 2: Market Position and Competition - First Capital Securities reports that the higher-end models of the Pura 80 series likely utilize domestic CIS chips, indicating that domestic high-end CIS performance is catching up to Sony's top products [2] - In the Chinese market, Huawei achieved a 18.1% market share in Q2 2025, leading with 12.5 million units shipped, and maintained the top position in the first half of 2025 with 25.4 million units [2] Group 3: Overall Market Trends - The Chinese smartphone market is experiencing sales pressure, with Q2 2025 shipments at 68.96 million units, a 4% year-on-year decline, ending six consecutive quarters of growth [3] - IDC suggests that the "national subsidy" has limited impact on market demand, as manufacturers are controlling inventory levels and utilizing promotions to clear stock [3]