助贷行业“24%+权益”模式面临生死考验

Core Viewpoint - The emerging "24%+ equity" model in the lending industry is facing significant challenges and potential discontinuation due to regulatory scrutiny and operational concerns [2][11]. Regulatory Concerns - Regulatory bodies have issued surveys to licensed consumer finance institutions regarding their provision of equity services, raising concerns that the "24%+ equity" model may not be sustainable [2][10]. - The "24%+ equity" model includes benefits such as credit limit increases and rapid loan disbursement, which regulators may view as disguised fee increases for credit enhancement services [3][10]. Industry Response - Many lending platforms are preparing to exit the "24%+ equity" model, halting new local service partnerships and referral business to mitigate potential customer complaints [2][3]. - The industry is shifting focus towards high-quality customer segments, particularly those with loan interest rates below 24%, as competition intensifies and credit risk increases [3][6]. Financial Implications - The "24%+ equity" model has allowed lending platforms to lower the nominal financing costs for borrowers while generating additional revenue through equity service fees [6][13]. - Some platforms have reported substantial income from equity fees, with certain large platforms collecting hundreds of thousands of yuan monthly [7][13]. Consumer Issues - The model has faced criticism for practices such as bundled sales and forced purchases, which can lead to increased overall financing costs for consumers [9][10]. - Complaints related to the "24%+ equity" model have surged, highlighting issues such as automatic opt-ins for equity services and difficulties in obtaining refunds [9][10]. Future Outlook - The future viability of the "24%+ equity" model is uncertain, with many industry players anticipating stricter regulations that could limit its operational scope [11][12]. - Companies are preparing for potential regulatory changes by considering adjustments to their business strategies, including focusing on lower-risk customer segments [12][14].