Zhong Jin Zai Xian·2025-07-23 05:25Core Insights - The rising trend of healthy and refreshing diets during the hot summer months has led to the popularity of salmon, which is being referred to as "edible air conditioning" due to its cooling properties [1][3] - JD Seven Fresh has launched a "Salmon Fresh Eating Festival" with various promotions, including discounts on multiple fresh salmon products, making high-quality seafood more accessible to consumers [1][5] Group 1: Salmon Characteristics - Salmon is known for its cold nature, which helps alleviate heat and discomfort during summer, making it an ideal food choice in hot weather [3] - Nutritional experts highlight three main features of salmon: its cooling properties, high nutritional value with 20g of protein per 100g and only about 180 calories, and its richness in Omega-3 fatty acids that provide anti-inflammatory and cardiovascular protection [3] Group 2: Market Trends and Consumer Behavior - The peak season for salmon fishing in Norway is from July to September, during which the oil content is at its highest, enhancing the flavor [5] - Salmon consumption has expanded beyond traditional Japanese cuisine to include breakfast, camping, and baby food, aligning with the fast-paced urban lifestyle and becoming a "social currency" among younger consumers [7] - The trend towards instant retail and increased health consciousness is driving high-quality seafood like salmon from premium markets to mainstream dining, with expectations of a consumption peak this summer [7]