有百余家连锁的靓家居突然停业，装修界“大店整装”模式没落

Core Viewpoint - The recent financial troubles faced by well-known renovation companies like Liangjiajia and Dongyirong highlight the challenges of the "big store model" in the current market environment [1][2][8] Company Overview - Liangjiajia, a prominent renovation brand in South China, announced its cessation of operations on July 21, 2025, after 24 years in business, citing long-term losses and insolvency [2][3] - The company had over 100 chain stores and was known for its innovative "whole house renovation" packages priced per square meter, which gained popularity during its peak from 2014 to 2020 [5][7] Market Dynamics - The renovation industry has seen a significant downturn, with several companies, including Dongyirong and Zhufan'er, facing similar financial issues due to a combination of market saturation and changing consumer preferences [8][9][10] - The rise of e-commerce platforms and live-streaming sales has shifted consumer behavior, leading to a decline in the attractiveness of traditional large store models [10] Business Model Challenges - The "big store model" has high fixed costs, including rent and labor, making profitability difficult, especially as competition increases and consumer preferences shift towards more personalized services [10][11] - Large renovation companies struggle with maintaining service quality and customer satisfaction as they expand, leading to potential reputational damage [11]