Core Viewpoint - The launch of the new BJ40 fuel model marks a significant advancement in Beijing Off-road's product lineup, emphasizing its commitment to the off-road SUV market and aiming to set new performance standards in the segment [1][2][4]. Group 1: Product Launch and Features - The BJ40 fuel model is positioned as a "full-scene professional off-road SUV" with a price range of 149,900 to 159,900 yuan, featuring 14 class-leading or unique attributes [1][5]. - The vehicle dimensions are 4790mm in length, 1940mm in width, and 1949mm in height, with a wheelbase of 2760mm, and it is equipped with a 2.0T gasoline/diesel engine [5]. - The BJ40 fuel model includes unique features such as China's only mechanical full-time four-wheel drive (diesel), a towing capacity of 2.5 tons, and a 4.0 high-speed ratio transfer case [5]. Group 2: Historical Context and Company Vision - Beijing Off-road has a rich history of over 60 years, being the inventor of China's off-road vehicles, with the BJ212 model marking the beginning of the off-road era in China [4][10]. - The company aims to leverage its historical legacy and technical expertise to establish itself as a leading brand in the off-road SUV market, with a focus on innovation and consumer service [2][10]. Group 3: Market Performance and Strategy - In the first half of 2025, Beijing Off-road achieved a terminal sales volume of 58,000 units, reflecting a year-on-year growth of 29%, with the BJ40 model leading the market in its category [9]. - The company is committed to enhancing its operational efficiency and market presence through strategic initiatives focused on extreme marketing, cost management, and quality improvement [9].
BJ40燃油新款上市售14.99万元起，北汽股份加码硬派越野产品布局