智通财经网·2025-07-23 07:12Core Viewpoint - Target Corporation plans to terminate its price matching guarantee with Amazon and Walmart starting July 28, 2023, focusing solely on matching prices within its own stores and Target.com [1][2] Group 1: Policy Changes - The new policy allows Target to match prices only when its own prices drop, rather than matching lower prices from Amazon and Walmart [1][2] - This shift reflects a strategic move to maintain profitability amid rising tariff costs, allowing Target more flexibility in pricing strategies [3][4] Group 2: Market Context - Target's previous policy was seen as a defensive measure in a price war, but the new approach narrows the focus to internal pricing [2][3] - Walmart's strategy contrasts with Target's, as it aims to absorb tariff costs to gain market share, while Target is more inclined to pass on costs to consumers [4] Group 3: Stock Market Reaction - Following the announcement, Target's stock rose over 4%, although it has declined more than 20% this year due to tariff pressures [3] - In comparison, Walmart's stock has increased nearly 7% this year, benefiting from strong consumer spending on essentials [3]