Qi Lu Wan Bao Wang·2025-07-23 07:17Core Viewpoint - JD.com has launched the "Dish Partner" recruitment plan, investing 1 billion yuan to create a quality dining production platform called "Qixian Xiaochu," aiming to provide affordable and high-quality meals through an innovative supply chain model [3][4][5]. Group 1: Business Model and Strategy - Qixian Xiaochu's business model allows partners to provide recipes and participate in development, while JD.com handles cooking and quality control, ensuring a streamlined process for food delivery and pickup [3][5]. - The platform aims to address pain points in the restaurant and delivery industries, such as the difficulty of nationwide chain operations and the prevalence of "ghost kitchens" [3][4]. - The recruitment plan has received over 20,000 applications from various brands and individual chefs since its announcement [4]. Group 2: Supply Chain and Quality Assurance - Qixian Xiaochu emphasizes a rigorous supply chain, sourcing ingredients from reputable suppliers and ensuring food safety through strict quality checks and cold chain logistics [5][6]. - The platform has implemented 40 high-standard inspection protocols covering various aspects of food safety, collaborating with a well-known health management organization for regular checks [6][7]. - The innovative supply chain model allows Qixian Xiaochu to offer meals at competitive prices while maintaining quality, with some dishes priced around 10-20 yuan [4][5]. Group 3: Market Position and Future Plans - Qixian Xiaochu positions itself not as a "sub-landlord" but as a collaborative platform, where operational costs are covered by JD.com, allowing restaurant partners to focus solely on recipe development [6][7]. - The platform currently operates exclusively on JD.com’s delivery service but is open to partnerships with other platforms in the future to expand its reach [7].