Group 1 - The core viewpoint highlights the popularity of lemon tea among young consumers, with lemon flavor holding a 39% market share in the ready-to-drink fruit tea segment, making it the leading flavor [1] - Vitas' new product, "Vita Duck Shit Fragrant Lemon Tea," combines Duck Shit Oolong tea with fragrant lemons, catering to diverse consumer preferences and addressing the trend of flavor innovation in the lemon tea market [3] - The product features a unique blend of two key ingredients, Duck Shit Oolong tea and high-quality fragrant lemons, offering a refreshing taste experience while reducing sugar content to balance acidity and bitterness [3] Group 2 - The product is designed for various consumption scenarios, allowing young consumers to enjoy a refreshing experience anytime, whether at gatherings, leisure moments, or short trips [5] - The combination of Duck Shit tea and fragrant lemons is driving innovation in the lemon tea sector, reinforcing Vitas' leadership position in the market [5] - Vitas plans to continue strengthening its product matrix with a focus on "bitter and refreshing" offerings to maintain its competitive edge in the lemon tea category [5]
维他鸭屎香柠檬茶以“茶柠双香”破局,轻爽少糖赢年轻人青睐
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-07-23 07:46