Huan Qiu Wang·2025-07-23 09:16Core Insights - The extreme heat wave this summer has significantly impacted the hotel industry in Mohe, Heilongjiang, leading to a surge in demand for air conditioning [1][3] - Two hotels, Songying and Blueberry, have both opted for large-scale air conditioning installations from Haier's brands to attract guests [1][3] Group 1: Market Conditions - Mohe has experienced unprecedented high temperatures, with an average increase of 3.2°C compared to historical norms, marking the highest recorded temperatures since 1961 [3] - The ability to provide a cool and comfortable lodging environment has become crucial for hotels to retain customers during this heat wave [3] Group 2: Company Strategies - Songying Hotel chose Haier air conditioners for their established brand reputation, reliability, and quick installation capabilities, which are essential during this peak demand period [3][4] - Blueberry Hotel preferred the Leader brand, targeting a younger demographic that values design and smart technology, aligning with their guests' preferences for modern living [3][4] Group 3: Competitive Advantage - Haier's brands, including Haier and Leader, have a robust logistics and service network that allows for timely delivery and installation in the challenging conditions of northern China [4] - The air conditioning market in Northeast China has seen explosive growth for Haier's brands, with retail sales increasing by over 300% year-on-year [4] - By mid-2025, Haier air conditioners are expected to show significant growth in both retail sales and market share, solidifying their position as one of the top three brands in the industry [4]