Workflow
中奖用户“×××跪下给×××舔鞋”惹争议!特步:取消资格
Nan Fang Du Shi Bao·2025-07-23 09:43

Group 1 - The core issue revolves around a controversy involving Xtep's lottery results, where a winning user ID contained insulting language, leading to backlash from fans of involved celebrities [2] - Xtep issued a statement on July 22, clarifying that it does not support online insults and has canceled the winning qualification of the user with the offensive ID, which was generated by a third-party platform [2] - The user ID in question was derogatory towards two popular entertainers, prompting Xtep to delete the original announcement and restrict comments on their follow-up statement [2] Group 2 - Xtep is not the first brand to face criticism over similar issues; beauty brand Mistine also encountered backlash when a winning user ID was deemed disrespectful to a well-known female athlete [3] - Mistine apologized and stated that the lottery results were generated automatically by the Weibo platform, and they canceled the winning qualification upon discovering the offensive behavior [3] - There is a debate among netizens regarding whether brands should proactively manage such situations, with some brands implementing manual checks on winners' social media accounts to avoid similar controversies [4] Group 3 - Xtep International (1368.HK) was listed on the Hong Kong Stock Exchange in 2008, reporting a revenue increase of 6.5% to 13.577 billion yuan for 2024, with operating profit rising by 9.3% to 1.966 billion yuan [4] - As of the end of 2024, Xtep had 6,382 adult brand stores operated by authorized distributors, a decrease of 189 stores year-on-year, and 1,584 children's stores, down by 119 stores [4]