“2025北京仲夏电影嘉年华”将发千万观影券联动30商圈

Core Viewpoint - The "2025 Beijing Midsummer Film Carnival" aims to boost cinema consumption through a series of subsidies and promotional activities, with an expected total discount scale of 10 million yuan during the summer and National Day periods [1][2]. Group 1: Event Overview - The event is organized by the Beijing Municipal Committee of Propaganda, Beijing Film Bureau, Beijing Municipal Bureau of Commerce, and the Central Radio and Television Station Beijing Station [1]. - The carnival will feature at least 60 new films scheduled for release, enhancing cinema attendance during the summer [1]. Group 2: Subsidy and Promotion Details - A total of 10 million yuan in subsidies will be distributed through the Maoyan platform, offering various viewing discounts [2]. - Citizens can access limited-time offers, including a 30 yuan discount for morning shows and a 20 yuan discount for all other showtimes [2]. - Special promotions include a minimum ticket price of 19.9 yuan for designated films, with discounts ranging from 2 to 60 yuan per ticket [2]. Group 3: Economic Impact - The "ticket root economy" has effectively driven double-digit growth in key commercial areas during the Beijing International Film Festival [2]. - The Haidian District has reported 3.99 million moviegoers and a box office of 214 million yuan this year, indicating a strong market trend [3]. - The integration of cinema and commercial districts has led to a 90.8% increase in weekly foot traffic, reaching 362,400 visitors [3].