Hormel Foods Announces Key Leadership Appointments in Retail Business Unit

Leadership Appointments - Paul Peil has been promoted to Vice President of Marketing for Fresh and Ready Meats, bringing 35 years of experience with the company [1][3] - Christie Crouch joins Hormel Foods as Vice President of Marketing for Snacking and Entertaining, with over two decades of experience in brand strategy and innovation [1][5] Responsibilities and Impact - In his new role, Peil will oversee fresh pork, Jennie-O, Hormel® Cure 81® brand, and the deli category for Retail customers, aiming to enhance the company's Retail strategy [3][4] - Crouch will lead brand-building initiatives for the company's snacking and entertaining brands, including Planters®, Corn Nuts®, and Hormel Gatherings® [3][4] Background of Executives - Paul Peil has held various positions within Hormel Foods since 1989, including roles in sales and management, and has a Bachelor of Arts degree in Business Administration from the University of Dubuque [4] - Christie Crouch previously served as vice president and general manager at Conagra Brands and has held key marketing roles at Kraft Foods and Kellogg's, holding an MBA from Harvard Business School [5] Company Overview - Hormel Foods Corporation is a global branded food company with approximately $12 billion in annual revenue, operating in over 80 countries [6] - The company is recognized for its diverse portfolio of brands, including PLANTERS®, SPAM®, and JENNIE-O®, and has received numerous accolades for corporate responsibility [6][7]