山姆”上架好丽友为何“惹众怒

Group 1 - Sam's Club recently launched a new product, a 49.9 yuan snack containing 48 pieces, which claims to have "80% less sugar" and "30% more cocoa" compared to regular versions, but has faced backlash from members due to perceived lack of ingredient optimization and inclusion of potentially harmful additives [1] - As of June 2025, Sam's Club in China has over 9 million paid members, generating membership fee revenue exceeding 2.34 billion yuan, with a year-on-year increase of over 40% in Q1 2025 [1][2] - The average annual spending of Sam's Club members is over 8,000 yuan, significantly higher than typical supermarket spending, indicating a strong appeal to the middle-class demographic [2] Group 2 - The introduction of common brands like Holley Friend and others has led to a perception shift, as these products are widely available elsewhere, challenging the exclusivity that members expect from Sam's Club [3] - The rapid expansion of Sam's Club in China may have strained its supply chain management, resulting in a decline in product quality control [3] - Consumer dissatisfaction reflects broader concerns about food safety and quality standards in China, pushing for higher food safety regulations and standards [4]