山东联通临沂分公司 赋能打造蜜桃产业集群数字化新标杆

Core Insights - The project marks a significant step for Shandong Unicom in the digital transformation of agriculture, establishing a new benchmark for the high-quality development of local specialty industry clusters [1][3] Industry Overview - Mengyin County, known as the "Hometown of Chinese Peaches," has a peach planting area of 600,000 acres, with an annual output exceeding 5 billion pounds and an industry scale surpassing 10 billion yuan [3] - The project focuses on the integration of digital technology and industry clusters, targeting four demonstration points: standardized open-field peach planting, greenhouse peach planting, agricultural product distribution markets, and processing enterprises [3] Technological Implementation - The project deploys advanced intelligent equipment, including automatic small weather observation stations, soil moisture monitoring stations, integrated smart water and fertilizer systems, and pest monitoring devices, all supported by Unicom's 5G IoT network and visual network platform [3][4] - The peach industry big data platform acts as the "smart brain" of the industry, integrating functions such as planting management, agricultural machinery scheduling, quality traceability, and unsold goods warning, creating a secure and efficient system for decision-making [3][4] Economic Impact - The digitalization of the peach planting process is expected to enhance the value-added of the industry, supporting processing enterprises in developing high-value products like freeze-dried peaches and peach wine [4] - The platform will enable full-process quality traceability from "field to table," increasing consumer trust and brand loyalty while monitoring price indices for 28 varieties nationwide to empower farmers with market pricing power [4] Future Prospects - The project serves as a demonstration of Unicom's technological capabilities and a deep exploration of digitalization models for agricultural industry clusters, potentially providing a template for digital transformation in other specialty agricultural regions across the country [4] - As the project is implemented, Mengyin peaches are expected to evolve from a single industry to a complete ecosystem, transitioning from "selling products" to "selling brands," thus becoming a "sweet engine" for rural revitalization [4]