Group 1 - The core viewpoint of the article highlights the proactive measures taken by the Bank of China Hangzhou Branch to boost consumer spending in response to national policies, showcasing its commitment to enhancing consumer welfare and stimulating the housing decoration market [1][2] - The bank established a professional financial service team at the 28th Huaxia Home Expo to provide personalized renovation installment consultation, offering a "2-year interest-free" installment promotion and a repayment period of up to 60 months, effectively reducing loan repayment pressure for consumers [1][2] - Collaboration with well-known local brands such as Huide Long Home Appliances and De Yi Electric Appliances led to joint promotional activities, allowing consumers to enjoy exclusive discounts and additional benefits when using the bank's renovation installment card [1][2] Group 2 - The bank also conducted consumer rights protection awareness campaigns, distributing financial knowledge advertisements and fraud prevention manuals, and providing on-site explanations to educate consumers about renovation installments, personal credit, and financial fraud prevention [2] - During the event, the bank served over 2,000 customers, successfully processed more than 100 renovation installment transactions, and facilitated home decoration spending exceeding 30 million yuan, while reaching over 1,000 individuals with financial knowledge and consumer rights protection information [2] - The bank plans to continue enhancing scenario-based financial services, innovating consumer financial products, and optimizing service models to better meet the needs of Hangzhou residents and contribute to the prosperity of the local consumer market [2]
消保助力,绘就“金融+家装”惠民消费新场景