Guang Zhou Ri Bao·2025-07-23 10:48Core Viewpoint - JD's "Qixian Xiaochu" is a new quality dining production platform aimed at innovating the supply chain in the food delivery market, addressing existing pain points in the industry [4][5]. Group 1: Positioning and Purpose - "Qixian Xiaochu" is positioned as a cooperative quality dining production platform, representing a significant supply chain innovation in the food delivery market over the past 15 years [4]. - The initiative aims to provide consumers with affordable, high-quality food while helping quality restaurants increase their sales [4]. - JD seeks to eliminate "ghost delivery" services and improve food safety through supply chain innovation [4]. Group 2: Business Model - JD operates on a "dish partner" model where partners contribute to dish development while JD manages overall organization and operations [5][6]. - The model is a partnership where different restaurant brands and chefs participate as "dish partners," sharing in the sales revenue generated from each dish [6]. Group 3: Market Strategy - JD emphasizes that it is not competing with restaurants but rather aims to reclaim business from "ghost" and "black" delivery services for quality dining establishments [7]. - The company has received over 20,000 applications from various quality restaurant businesses interested in the partnership [7]. - The pricing strategy for meals ranges from 10 to 20 yuan, targeting a different market segment than traditional restaurants with higher average bills [7]. Group 4: Supply Chain Advantages - All ingredients used in "Qixian Xiaochu" are strictly selected from reputable suppliers, ensuring cleanliness and safety [8]. - The operational model eliminates the need for washing and cutting ingredients, allowing for quick and hygienic meal preparation [8]. Group 5: Future Plans - JD is open to collaborating with other platforms if consumer demand exists, indicating a willingness to expand beyond its own ecosystem [10]. - The company maintains that it does not intend to compete with other food delivery platforms or take away business from restaurants [10].