暑期出行进入高峰期 避暑游热度持续增长

Group 1 - The summer travel peak is underway, with national railway passenger volume reaching 303 million since the start of the summer transport season, a year-on-year increase of 3.8% [1] - Domestic flight ticket bookings have surpassed 20.52 million, showing slight growth compared to last year, while international flight bookings exceeded 6.54 million, reflecting a 9% year-on-year increase [1] - Customized and free travel packages have seen significant growth, with bookings increasing by 50% and 33% respectively compared to the same period last year [1] Group 2 - The summer vacation market shows a notable trend of "hot spots in the north and south," with destinations like Guizhou and Xinjiang gaining popularity among travelers [2] - Air travel to diverse destinations is on the rise, with ticket bookings for places like Yunnan and Qinghai increasing by over 13% year-on-year [2] - Events such as sports competitions have sparked interest in travel, with destinations like Zhejiang and Jiangxi seeing over 40% growth in visitor numbers compared to last year [2] Group 3 - As the summer progresses, demand for long-distance domestic and international travel is increasing, with long-distance domestic travel accounting for 46% and international travel for 32% of bookings [3] - Popular long-distance domestic destinations include Sanya, Beijing, and Dali, while international short-haul destinations like Japan and Thailand are favored by travelers [3] - Major platforms are launching promotional activities to stimulate consumption, with Douyin Life Services offering substantial subsidies and various travel-related products [3]