北京将发放1000万元观影补贴助力暑期国庆电影市场

Group 1 - The core event is the launch of the "Watch Movies, Love Life - 2025 Beijing Midsummer Film Carnival," which will distribute 10 million yuan in movie viewing subsidies during the summer and National Day period [1][2] - The subsidies will be issued through the Maoyan platform and will be linked to 30 commercial districts in Beijing to promote the integration of culture, commerce, tourism, and sports [1][2] - The event aims to enhance market vitality by offering diverse viewing experiences and organizing creative outdoor screening activities across various districts [1][2] Group 2 - The "ticket root economy" has effectively driven double-digit growth in customer traffic and sales in key commercial districts during the Beijing International Film Festival [2] - The Haidian District will establish a "Film Consumption Alliance" to expand new scenarios such as "Film + Family" and "Film + Sports," along with outdoor movie screenings and special market activities to stimulate nighttime consumption [2] - The Tongzhou District will launch over 20 cinema-linked consumption activities and summer camps, expected to benefit around 700,000 people [2]