The Best Just Got Better: Yankee Candle® Partners with Brittany Snow to Unveil Bold Brand Refresh with Modern Design & Enhanced Quality

Core Insights - The refreshed collection of Yankee Candle emphasizes the emotional connection of fragrance, aiming to help consumers rediscover meaningful moments through scent [1][2] - The relaunch is a significant evolution for Yankee Candle, focusing on elevated and personal experiences for today's fragrance lovers [2] - The brand has partnered with actress Brittany Snow to enhance its emotional storytelling through fragrance [3] Product Enhancements - The new portfolio includes 95 expertly crafted fragrances designed to evoke joy and connection [1] - Improvements include a premium plant wax blend for better burn and fragrance throw, and a modernized product design for a cohesive look [7] - The candles are engineered to reduce soot and tunneling, ensuring a consistent burn experience [7] Marketing and Events - Yankee Candle will host the "Love at First Light Event" on August 16, 2025, offering free candles to Fragrance Family Rewards members [4] - The brand encourages consumers to explore its full range of fragrances online and through social media platforms [5] Company Background - Yankee Candle Company, Inc. has a 50-year history of creating long-lasting home fragrances and is a subsidiary of Newell Brands Inc. [6] - The company sells its products through various channels, including mass and specialty retailers, and has an international wholesale network [6][9]