北鼎股份(300824)：Q2改善延续 收入业绩高增

Core Viewpoint - The company continues to show improvement in Q2, with significant growth in revenue and profit, supported by national subsidies and expansion into high-end niche markets [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 430 million yuan, a year-on-year increase of 34.1%, and a net profit attributable to shareholders of 56 million yuan, up 74.9% [2]. - Q2 2025 revenue reached 220 million yuan, reflecting a 34.7% year-on-year growth, while net profit attributable to shareholders was 22 million yuan, marking a 140.9% increase [2]. - The company expects net profit attributable to shareholders for 2025-2027 to be 125 million, 147 million, and 169 million yuan, respectively, with EPS projected at 0.38, 0.45, and 0.52 yuan, indicating growth rates of 80.1%, 17.6%, and 14.9% [2]. Business Segments - Domestic business for the company's self-owned brand (Beiding China) generated 331 million yuan in H1 2025, a 48.4% increase year-on-year, with Q1 and Q2 revenues of 166 million and 165 million yuan, respectively [2][3]. - The OEM/ODM business reported 76 million yuan in H1 2025, a 2.05% year-on-year increase, with Q1 and Q2 revenues of 35 million and 41 million yuan, respectively [3]. Market Dynamics - The company benefits from the new appliance replacement subsidy mechanism, which provides higher actual reductions for high-ticket products, enhancing the impact of national subsidies [3]. - The company has increased its offline distribution efforts, collaborating with major retailers like Sam's Club and Pang Donglai to tap into new market segments [3]. Profitability and Efficiency - The company's net profit margin in Q2 2025 was 10.2%, an increase of 4.5% year-on-year, supported by a reduction in the number of online brands and improved competitive dynamics in the industry [3]. - Continuous optimization of operational strategies and internal cost reduction efforts have contributed to the improvement in net profit margins [3].