Upwork Evolves Uma AI into AI Work Agent, Advances Human-AI Collaboration Across Hiring and Work Management

Core Insights - Upwork has announced its Summer 2025 release, introducing over 75 new AI-driven innovations aimed at enhancing work outcomes and creating opportunities for businesses and freelancers in the AI era [1][5]. AI Innovations - The release features significant advancements to Uma, Upwork's Mindful AI, which is evolving into a more capable work agent, currently powering a majority of new client job posts and increasing successful matches for high-value projects by 8% [6]. - Instant interviews are a key feature, allowing clients to equip Uma with preferred interview questions, streamlining the hiring process and providing structured summaries of freelancer responses [7][13]. - Upwork video meetings are integrated into the messaging platform, offering AI-generated summaries, transcripts, and action items to enhance productivity and collaboration [12][14]. Enhanced Membership Plans - Upwork is enhancing its premium membership plans, Business Plus and Freelancer Plus, to provide faster hiring, smarter tools, and greater confidence in executing work [8]. - Business Plus now includes direct contracts, enabling businesses to manage and pay talent sourced beyond the Upwork platform seamlessly [14]. Economic Impact - Upwork's platform has facilitated over $25 billion in economic opportunities for talent globally, showcasing its significant role in the freelance economy [11].